Why is social media for restaurants important?

Conversations about your business are happening online whether or not you are participating.

Platforms such as Facebook, Twitter and Yelp offer unprecedented opportunities for businesses to engage with their customers on many levels: catching a service incident, delivering personalized service, connecting with regulars and building a customer base. Social media allows you to engage with customers 24/7.

Basically, social media is the best way to present and promote your restaurant’s brand.

Why do you need a social media manager?

A social media manager is an expert on social media. They can create and launch a promotion, give your Facebook page a facelift, work on a Facebook ad campaign, revamp website content, and implement strategies to incorporate more interaction. They will track your Facebook likes, your Twitter followers and the percent increase in engagement. They understand best practices for finding an audience and turning it into business. They can alert you if negative comments come through and discuss the best way to respond to them.

Their job is to clearly, accurately and respectfully communicate your brand’s message. They will work closely with you on building a social media strategy that grows your business.

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